Through all the bustle and noise of all kinds of activities that take place on the exhibit floor, your show booth only has a couple of seconds to attract and grab the attention of visitors and qualified attendees. If your booth fails to do so, all the money, effort and time you spent on your preparation for the event will be for nothing. In an even worse situation, if your trade exhibit manages to attract the attention of the visitors, but also fails to deliver the message you intended, visitors may be put off and completely lose their confidence in you and your company’s ability to deliver the services or goods they expect.
Using custom designed trade show displays can both help your efforts during a particular exhibit show. To use them in the best way possible, you will have to do a lot of planning before the show. The purpose of this article is to familiarize you with the important steps you should take when planning for the show. It will also familiarize you with the best methods of maximizing the effectiveness of your trade show display.
1. Identify flexibility and limit
Every single trade show is special and unique in its way. Always keep in mind, that the booth space you reserved, might not be particularly well-suited for certain types of show displays. Before you choose the show display you want to use, make sure to get in touch with the event organizers. Inquire about the size and dimensions of your table and booth at the event. Additionally, make sure to ask them whether you will have an outlet access near your booth. Always remember, that particular shows will have height limitations for your show display. Therefore, ask the event organizers what limitations there are, so as to prepare accordingly.
2. Plan out
The type of the show display you intend to use should be based upon your clearly defined objectives, the image and brand of your business, and your budget. Are you planning on conveying a certain image of your business? If so, make sure to design a display according to a theme that perfectly represents and is consistent with your brand. If you want to promote some new services or a product you recently launched, your display ought to accurately deliver a clear message, that needs to be consistent with your image and brand while promoting your new services or products.
3. An appropriate design
One of the best ways of attracting show attendees is to use a creative design, The show exhibit floors are usually quite massive, and it is highly likely that show visitors will pass by your booth no more than once or twice. If they don’t get the right information within that limited period, they will most likely pass on your exhibit. The show display you use, should not only attract visitors but also inspire them to talk with your booth staff and inquire about your business.
4. First impressions
Trade shows are usually massive spectacles that contain hundreds of brightly colored and adorned booths. They all have the same goal – to attract as many visitors as possible. Your show display should not only attract, but it should also leave first and lasting impressions of the visitors. These impressions will tickle their interest and motivate them to speak to your staff and look for more information.